Vision/Mission: To create an affordable hair brand for the aspirational and proudly African woman that embodies and caters to each woman’s own sense of feminine style and versatility.

Synopsis: Ebony Reign is a brand that I created out of the frustration of being unable to find the kinds of hair extensions styles that best reflected my unique sense of style and flair. Out of this frustration arose an opportunity to satisfy similarly frustrated black women across the spectrum with the solution that best appealed to various tastes and moods.

I was able to create an affordable product range which would appeal to a wider spectrum of younger and older black women.

Target market: Black African women aged 5 – 60 across the world.

Niche appeal: The Ebony Reign line is not only the closest synthetic brand of hair to that of relaxed black hair texture, but this fashionable and affordable range is exclusively created for the lower to middle income LSM band who also want to participate in the latest looks and styles. It’s versatility and focus on the black African woman guarantees that it will not only compliment any black African female purchasing in that space, it will also give her better value-for-money for the same look as more expensive brands in the same space.